This week’s article is a compilation of 2022’s significant direct selling industry news from all over the world. It was most certainly a difficult year for all players. Yet we know there were positives alongside all the negatives. Also included, you will find selected articles we published last year that stood out according to readers’ responses.
> CEO Ryan Napierski Shares Nu Skin’s 2022 Strategy
> Mary Kay Celebrates 2021 Year-End Highlights
> How Albania Became a Pyramid Scheme
> IDShield Named Among Best Identity Theft Protection Services of 2022
> Kannaway Opens Office and Warehouse in Poland
> COVID-19 Behaviors and the Impact on Beauty
> Sunrider International Celebrates 40 Years
> Betterware to Acquire JAFRA’s Operations in Mexico and the U.S.
> 2021: Another Record Year for PM-International
> Beautycounter Appoints Marc Ray as New CEO
Most-Read Article in January on The World of Direct Selling:
The Case for an LMS – McKinley Oswald
> Amway Co-Chair Doug DeVos Building Up His Own Family Office
> Nu Skin Reports $2.7 Billion Sales in 2021
> FTC Takes Action to Combat Bogus Money-Making Claims in the U.S.
> Primerica Reports Fourth Quarter 2021 Results
> Regal Ware Expands Leadership Team With Three Executive Hires
> Herbalife’s Net Sales $5.8 Billion in 2021
> Mary Kay Names Nathan Moore President, Global Sales and Marketing
> Tupperware Announces $1.6 Billion Sales in 2021
> Oriflame’s 2021 Revenue Down 12%
> Medifast Reports $1.5 Billion Revenue in 2021, an Increase of 63%
Most-Read Article in February on The World of Direct Selling:
6 Common Reasons Behind Direct Sales Start-Up Failures – Hakki Ozmorali
> Kendra Scott Launches Direct-Selling Platform For Women Entrepreneurs
> doTERRA and University of Mississippi Partner to Advance Essential Oil Research
> Melaleuca Announces New President
> SeneGence Taps Anita Krpata as New Chief Commercial Officer
> Natura &Co Q4 2021: Income More Than Triples, Despite Sales Dip
> Young Living Names Ben Riley as New Acting President
> DSSRC Recommends Mary Kay Discontinue Certain Earnings Claims
> India to Be Herbalife Nutrition’s Largest Market Globally: CEO
> Young Living Appoints Lyndi Smith as Chief Marketing Officer
> Natura &Co Opens Joint Offices in Chile for Its Natura, Avon and The Body Shop Brands
Most-Read Article in March on The World of Direct Selling:
2021 Results: Brakes on Growth in the Fourth Quarter – Hakki Ozmorali
> Arbonne Appoints Jorden Bell as new Chief Marketing Officer
> Betterware Completes Acquisition of JAFRA’s Operations in Mexico and the U.S.
> Fitch Downgrades Oriflame to ‘B’; Outlook Negative
> Nature’s Sunshine Celebrates 50th Anniversary
> Fitch Affirms Natura &Co’s Rating at ‘BB’; Outlook Remains Positive
> IDLife Announces Josh Paine as New CEO
> Amway’s Global Sales Reach $8.9 Billion in 2021, Up 4%
> Nu Skin’s Ryan Napierski on Taking the Company Into the Digital Age
> LR Group Sales in 2021 Increased by 4.0% to EUR 296.2 Million
> Amway: “We Stand Behind Our Business in India”
Most-Read Article in April on The World of Direct Selling:
How To Start Thinking Differently About Compensation Plans in 2022 – Brett Duncan
> FTC Sends $149 Million in Refunds to People Harmed in Alleged AdvoCare Scheme
> Herbalife Nutrition Announces First Quarter 2022 Results
> Natura Resumes Growth in Brazil and Further Improvement in Avon Fundamentals in Q1
> Tupperware Reports First Quarter 2022 Financial Results
> Medifast Announces Q1 2022 Financial Results
> Kyäni Makes Announcements About Leadership
> Tupperware’s Party of One: Direct Selling Brand Seeking Turnaround
> Vorwerk Group Reports Record Sales of 3.4 Billion Euros in 2021
> Management Today Awards CEO Angela Cretu Trailblazer of the Year
> New doTERRA Product Center to Serve Thousands in Hawaii
Most-Read Article in May on The World of Direct Selling:
Power Skills for Powerful Onboarding – Lauren Mason Carris
> US Direct Selling Association Releases 2021 Industry Statistics
> Tupperware Enters into Definitive Agreement to Sell its Nutrimetics Business
> NewAge Announces Review of Strategic Alternatives
> Hinode Seeks to Increase Global Footprint and to Sell in 30 Countries by 2030
> Brazil’s Natura Announces Restructuring Plan and New CEO
> Melaleuca Promotes Frank VanderSloot to Executive Chairman, Jerry Felton to CEO
> WFDSA Shares 2021 Global Industry Statistics
> doTERRA Commences Operations in Chile
> Direct Seller Nu Skin Pivoting to ‘Social Commerce’
> Beautycounter CEO: “Even in a Recession, We Have a Lot of Growth Opportunities”
Most-Read Article in June on The World of Direct Selling:
Increase Sales by Improving Your Company’s Google Results – Don Sorensen
> Direct Selling in Europe: 2021 Industry Statistics
> New Image Acquires Nutrimetics From Tupperware Brands
> doTERRA Continues Growth with Expansion into India
> Avon CMO: “You Need a Unique Value Proposition to Transform as a Brand”
> Ryan Napierski of Nu Skin on The Future of Retail Over the Next Few Years
> Nature’s Sunshine’s US Manufacturing Facility Now Using 100% Renewable Energy
> The Beauty Metaverse: We Are at the Beginning of Something That Is Huge
> AVEDISCO (Italy DSA) Releases Sales Force Statistics by Regions
> Canada DSA Announces 2022 Award Winners
> In Its 108th Year, Kirby Rolls Out Direct Selling to Consumer on Its Website
Most-Read Article in July on The World of Direct Selling:
15 Principles for Developing Your Independent Salesforce – Brett Duncan
> Herbalife Exceeds Q2 2022 Expectations and Reaffirms Full Year 2022 Guidance
> Nu Skin Reports Second Quarter Financial Results
> Tupperware’s Q2 Revenue Decreases 18%
> Oriflame Reports 14% Sales Decline in the Second Quarter
> Herbalife to Invest $400 Million in Key Digital Transformation Growth Initiative
> Natura &Co’s Sales Stabilized in Q2, Profitability Is Impacted by Cost Pressure
> Young Living Launches Strategic Restructuring, Suspends Operations in Brazil
> Juice Plus+ Announces Biggest Rebrand Since It Was Launched in 1993
> Direct Selling and the Big Impact It Has on the Utah Economy
> NewAge Files for Bankruptcy
Most-Read Article in August on The World of Direct Selling:
Direct Selling in Q2: Confronted With Challenges – Hakki Ozmorali
> Market America Co-Founder J.R. Ridinger Dead at 63
> Natura Not Considering a Spin-off of Aesop or the Sale of The Body Shop
> Saladmaster Announces European Expansion, Opens Warehouse in Netherlands
> Avon Survey: Cost-of-Living Crisis Leads 80% of Women to Seek Side Hustle
> Amare Global Announces Acquisition of Kyäni, Inc.
> Is Livestream Commerce About to Break Through?
> Redefining Anti-Aging Skincare: Interview with Lori Bush, Founder of Solvasa
> Tupperware Announces Settlement of SEC Investigation for House of Fuller Business
> Shaklee Enters New Category with Launch of Anti-Aging Body Care Line
> 10 Top Retail Trends to Watch
Most-Read Article in September on The World of Direct Selling:
3 Ways Integrated Data Fuels Direct Selling Success – Daryl Wurzbacher
> Tupperware, the 76-Year-Old Staple of Door-to-Door Sales Is Now Selling at Target
> Plexus Worldwide Announces the Appointment of Gene Tipps as Chief Executive Officer
> Natura & Co. Considers IPO for Aesop, Its Beauty & Wellness Brand
> Thirty-One Gifts Founder Cindy Monroe Releases Her First Book, “More Than a Bag”
> The Body Shop CEO: “They Say Retail Is Dead. But We’re Social Creatures”
> Modere Named to Newsweek’s Top 100 Most Loved Workplaces for 2022
> 15,000 Participants Attend QNET’s Annual Convention
> Metaverse, a Year After the Hype: To Jump in or to Wait and See
> Herbalife Nutrition Announces Leadership Change
> TikTok Set to Launch Live Shopping in the U.S.
Most-Read Article in October on The World of Direct Selling:
The Pillars of Success in Direct Selling – Hakki Ozmorali
> Third Generation to Lead Mary Kay as Ryan Rogers Named Next CEO
> Karalee Mora Appointed as JAFRA USA’s New CEO
> Avon to Build New Research & Development Operations in Brazil and Poland
> Medifast Named to the 2022 FORTUNE 100 Fastest-Growing Companies List
> Natura &Co Results Show The Body Shop Challenges Remain
> Tupperware Reports 20% Decline in Sales in Q3
> WFDSA Launches Website for 2023 World Congress in Dubai
> Monat Expands Into Color Cosmetics
> US Direct Selling Association Announces DSA Digital Marketing Awards
> Oriflame Launches Operations in Germany
Most-Read Article in November on The World of Direct Selling:
The Table Stakes for Success as a Direct Selling Company – Jeff Dahl
> Amway Launches Singapore Business Innovation Hub
> Natura &Co Could Sell Stake in Aesop to CVC Capital, L’Occitane or Shiseido
> Infinitus Celebrates 30th Anniversary, Launches New Brand ‘Oriherb’
> DSA Canada’s 2022 Year in Review
> Avon Hit With $52.1M Verdict for Asbestos-Contaminated Talc
> Utah Companies Are Trying to Pull Out of China
> US DSA: Proposed Rulemaking Creates Confusing Standards for Millions of Direct Sellers
> Amway Announces Peter Strydom as New Chief Marketing Officer
> Herbalife CEO Michael O. Johnson Agrees to “$1” Salary and Removing “Interim” Title
> Mary Kay Announces Awards, Milestones, and Accomplishments From Full-Year 2022
Most-Read Article in December on The World of Direct Selling:
Canada Remains Steady in a Sea of Uncertainty – Peter Maddox
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