This week’s article is a collection of 2021’s significant direct sales news. It was most certainly a tough year for all industry players. Yet we know there were positives alongside with all the negatives. Also included, you will find selected articles from The World of Direct Selling that stood out last year according to readers’ responses.
> Avon in North America Gets a New Name: The Avon Company
> Nu Skin Reports 16.5 Tons of Paper and 21 Tons of Plastic Savings in 2020
> How Pampered Chef Revolutionized Home Cooking
> Herbalife and LA Galaxy Unveil First-Ever Major League Soccer AR Fan Experience
> How the Pandemic Stoked a Backlash to Multilevel Marketing
> Rodan + Fields Ups Commitment to Refillable, Reusable, and Recyclable Packaging
> Scentsy CEOs Are Leaving for London. Here’s What They’re Doing
> Avon Partners with Fuse to Drive Sales with Active Learning
> Is Personal Selling Dead? The Rise of Virtual Selling
Most-Read Article in January on The World of Direct Selling:
Five Pillars of a Successful Direct Sales Company – Hakki Ozmorali
> Amway Reports $8.5 Billion Sales in 2020, Up 2% from 2019
> LifeVantage Announces Appointment of Chief Executive Officer
> Nu Skin Reports Fourth-Quarter Revenue Growth of 28%
> USANA’s Digital Improvements Bear Fruit with 14.5% Sales Rise in Forth Quarter of 2020
> Jeunesse Achieves $8 Billion in Cumulative Worldwide Sales
> Leggings Company LuLaRoe Settles Pyramid Scheme Allegations
> Herbalife Reports Record-Breaking 2020 Net Sales with 14% Growth versus Prior Year
> Medifast Reports $935 Million Revenue in 2020, Up 31% from 2019
> Nu Skin Announces CEO Transition
> Oriflame’s Sales Decline by 8% in 2020 to €1.157 Billion
Most-Read Article in February on The World of Direct Selling:
3 Reasons Social Media Should Become the Lifeblood of Your Company in 2021 – Max Pecherskyi
> Natura &Co Outperforms the Global Market in Q4 2020
> Tupperware Announces 17% Sales Increase in the Fourth Quarter
> Juice Plus+ Names Former Coca-Cola Exec Its First Female CEO
> Amway to Cut 6% of Global Workforce, More Than 800 Jobs at Headquarters
> Rodan + Fields Promotes Dimitri Haloulos to CEO
> Inside Farmasi’s U.S. Expansion
> Avon to Launch in Kenya
> Melaleuca Awards Its Employees $2.2 Million in Longevity Bonuses
Most-Read Article in March on The World of Direct Selling:
2020 in Five Major Companies’ Figures and Charts – Hakki Ozmorali
> Why COVID-19 Could Be Pushing More People to Multi-Level Marketing Companies
> Virtually Beautiful: Mary Kay’s Digital Showroom Is a 360-Degree, 3D Beauty Experience
> The Carlyle Group Acquires Major Stake at Beautycounter, Valuing Company at $1 Billion
> Natura &Co Expects US$8.5-$8.8 Billion Consolidated Revenue in 2023
> Tupperware Launches Its Innovative Channel “Homeshop” in India
> Euromonitor: Herbalife Is World’s #1 Weight Management and Wellbeing Brand
> Tyler Whitehead Is the New CEO of Arbonne
> LR Health & Beauty’s 2020 Revenue Rises by 27% to EUR 285 Million
> Young Living Study Shows Pandemic Heightened Importance on Wellness
> The Avon Company Sets Digital Retail Ambitions on Livestream Shopping
Most-Read Article in April on The World of Direct Selling:
Celebrities in Direct Selling – Hakki Ozmorali
> Tupperware’s Turnaround Plan Well Underway with Sales Growth of 22%
> Medifast Announces 91% Sales Increase in Q1
> Natura &Co: Digital Social Selling and Ecommerce Drive Revenue Growth in Q1
> Arbonne Elevates Customer Experience with New Mobile-First Website Redesign
> Multilevel Marketers in Health and Wellness Continue Their Streak
> U.S. Direct Selling Industry Study Reveals 13.9% Growth in 2020
> The Vorwerk Group Reports 8.6% Sales Growth in 2020, Reaches EUR 3.2 Billion
> The Lessons Avon Learned from Joining TikTok
Most-Read Article in May on The World of Direct Selling:
Working Through a World of Misinformation – Alan Luce (1945 – 2021)
> ACN Reaches Agreement to Acquire Kynect (formerly Stream)
> Now Worth $1 Billion, Beautycounter Aims to Take Big Leap
> doTERRA Expands in Southeast Asia with Thailand Opening
> Door to Door, But Digital: Avon CEO on How a Historic Firm Gets with the Times
> Natura &Co Launches Investment Firm, Fable
> German Direct Seller LR Health & Beauty Readies Asia Foray – from Korea
> Tupperware-Style Retail in UK Smashes GBP1 Billion in 2020
> TINA.Org Lobbies FTC to Use Penalty Offense Authority Against Direct Sellers
Most-Read Article in June on The World of Direct Selling:
New Data Reveals Canadian Direct Selling Grew Significantly in 2020 – Peter Maddox
> WFDSA Announces 2020 Global Direct Selling Statistics
> L’Occitane’s Direct Selling Business LimeLife Is Its Fastest-Growing Brand
> More Trouble for Embattled Rodan + Fields: Its Insurer Is Suing
> Market America | SHOP.COM Partners with Verb to Launch SHOP LIVE
> Direct Sales Industry Legend Alan Luce Passed Away at the Age of 75
> Camelle Kent Named Chief Executive Officer of Thirty-One Gifts
> Longaberger Gathering Celebrates Brand’s Relaunch
> PM-International Expands into the United Kingdom
Most-Read Article in July on The World of Direct Selling:
Fulfilling Your Orders Should Be Like Turning the Light On – Doug Finnie
> Herbalife Reports $1.6 Billion Sales, Double-Digit Growth for Fourth Straight Quarter
> Francois Renard Joins Amway as Chief Marketing Officer
> Natura &Co Reports 36% Sales Growth in the Second Quarter
> Rodan + Fields Welcomes New Chief Global Sales Officer and Chief Marketing Officer
> Amazon Unveils Trailer for ‘LuLaRich’, Investigative Docuseries About LuLaRoe
> Rex Maughan, Founder of Forever Living Products Passes Away
> How Dan Chard Healed Medifast, the Company That Helps Thousands Feel Better
> Neora Celebrates A Decade of Making People Better
Most-Read Article in August on The World of Direct Selling:
5 Tips to Improve Productivity and Retention – Daryl Wurzbacher
> Amare Global Announces Jared Turner as CEO
> Belcorp Digitally Transforms their Consumer Shopping Experience
> Pampered Chef Launches ‘Table’, a First-of-Its-Kind Virtual Party Platform
> Beauty Brands Opt for Multipart Livestreaming
> Turkish Direct Seller Farmasi Introduces Sleek Makeover with Plans for North America
> Avon Revamps Digital Sales Model as Clicks Replace Calls
> L’Occitane Launches Social Selling Platform “MyL’Occitane”
> Tupperware to Set Up 1,000 Retail Stores in India in Five Years
> U.S. Direct Selling Association Issues Statement on “LuLaRich”
Most-Read Article in September on The World of Direct Selling:
3 Easy Ways Every Direct Seller Can Start Cranking Out More Videos – Clark Diemer
> Avon Opens First Flagship Store in China
> FTC Puts Hundreds of Businesses on Notice
> Natura &Co: Environmental and Social Impact “The Next Chapter” for Cosmetics
> People, Culture and Their Safety Is of Prime Importance to Oriflame
> Is Younique Going Out of Business? Not Yet, Despite Challenges
> Tupperware Sells Its House of Fuller Beauty Business in Mexico
> Is Direct Selling the Answer to Women Empowerment in Africa?
> Plexus Promotes Gene Tipps to President of Global Operations
> Mary Kay Rolls Out Beauty App for Skin Care, Makeup, Fragrance and More
> To Be More Sustainable, Beauty’s Biggest Companies Are Teaming Up
Most-Read Article in October on The World of Direct Selling:
Trust and Communication: The Foundation of Success in Direct Sales – Brett Duncan
> US Direct Selling Association Announces 2021 Award Winners and 25 Largest Companies
> Herbalife’s Strong Q3 Results Good Sign for Continued Demand for Supplements
> Amelia Warren, Epicure’s CEO Named One of Canada’s Top 40 Under 40 for 2021
> PM-International Announces Plans for Launches in Americas, Asia and Africa
> ASEA Announces Changes to Its Exective Team
> Seldia (The European Direct Selling Association) Elects New President and Directors
> Longaberger Is Transforming Itself into the Largest Marketplace for Artisans
> India’s Direct Selling Market and the Pandemic: What Lies Ahead?
Most-Read Article in November on The World of Direct Selling:
Direct Sellers – How Much Did They Earn Last Year? – Hakki Ozmorali
> Amway CEO Milind Pant: “Online Is the Best Thing That Happened to Our Industry”
> Newsweek: Tupperware Is One of America’s Most Responsible Companies
> Medifast Named to FORTUNE’s Fastest-Growing Companies List for a Third Straight Year
> Nature’s Sunshine Co-Founder Gene Hughes Passes Away at the Age of 91
> CEO of QNET: People Defaming QNET Have Not Investigated the Realities
> Cosmetify’s Hottest Beauty Brands of 2021 Ranking
> Scentsy Hits $1 Billion Revenue in 2021
> doTERRA CEO David Stirling Steps Down, Corey Lindley Appointed as Successor
Most-Read Article in December on The World of Direct Selling:
Need to Pivot to a Customer Focus? Here’s How – Nancy Tobler
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