This week’s featured article is a compilation of last year’s significant direct selling industry news from all over the world. With all the ups, downs, and newly emerging trends, it was a year full of excitements. There were positives for the industry alongside the negatives. Also included, you will find selected articles we published last year that stood out among others according to readers’ responses.
> Beautycounter Founder Greg Renfrew Resigns from Position, Marc Rey Makes New Hires
> USANA Launches New Affiliate Program
> LifeVantage Announces New Compensation Plan and Customer Loyalty Program
> Avon’s Kristof Neirynck and Elzbieta Mazurkiewicz on Consumer Trends and Challenges
> 4Life’s Manufacturing Capacity Doubles
> Natura &Co CEO: We Want Purpose and Profitability
> LACORE Acquires Jeunesse Global
> Tupperware CEO: The ‘King’ of Catalog Sales That Seeks to Revolutionize the Company
> Avon’s Boldest (and Most Expensive) Rebrand Yet
> Color Street Is Expanding to Germany
Most-Read Article in January on The World of Direct Selling:
It’s Time to Do a New Thing
> USANA Reports 16% Revenue Decline in 2022
> Herbalife Reports $5.2 Billion Sales in 2022, Down 10%
> Nu Skin’s 2022 Revenues Decline 17% to $2.2 Billion
> Nikken to Close Its Operations in Europe After 27 Years
> Mary Kay Names Sheryl Adkins-Green Chief Experience Officer
> SimplyFun Phasing Out Direct Selling Model in Favor of Affiliate Program
> Medifast Reports 4.8% Revenue Increase in 2022 to $1.6 Billion
> Betterware’s 2022 Revenues Up 14.5%
> Amway Reports $8.1 Billion Sales for 2022, Down 10%
> Isagenix to Transition Majority Ownership to an Investor Group
Most-Read Article in February on The World of Direct Selling:
The Golden Rule of International Expansion
> Tupperware’s Sales Decline 20% in Q4 and 18% in Full-Year 2022
> Mary Kay COO: We’ve Accelerated Our Digital Innovation Efforts
> Direct Selling in Latin America: Facing New Challenges in Beauty and Personal Care
> Natura &Co Announces Q4 2022 Results
> Nature’s Sunshine Reports $422 Million Sales in 2022, Down 5%
> Avon CEO Angela Cretu: “If You’re the CEO of Your Own Purpose, No One Can Fire You”
> Plexus Worldwide Names Genevieve Skory as Chief Field Development Officer
> Passion Since 1883: Vorwerk Looks Back on 140 Years of Success
> Rodan + Fields Celebrates 15 Years
> Amway to Invest $85 Million in Its Production Base in China Over Five Years
> Arbonne Welcomes New Executives: Jen Orlando and Michele Lopes
> Yanbal: “We Hope to Grow 20% This Year”
Most-Read Article in March on The World of Direct Selling:
Reports Show Challenges Continued in Q4
> L’Oreal Acquires Aesop From Natura &Co for $2.5 Billion
> Medifast Named to Financial Times’ List of The America’s Fastest Growing Companies
> MONAT Global Expands Into France
> Direct Selling in North America: Adapting to Changing Consumer Behaviour
> Grupo Boticario’s Sales Increase 31% Last Year
> What’s Behind the Beauty Retail Boom in India?
> doTERRA Celebrates 15th Anniversary
> Tupperware Warns It Can Go Out of Business
> Longaberger: Turning a 100-Year-Old Heritage Brand Into a Digital Side Hustle for Women
> Young Living Appoints Steve Carlile as New Chief Marketing and Digital Officer
Most-Read Article in April on The World of Direct Selling:
In 100 Words: A New Era in Direct Selling?
> Vorwerk Group Reports 3.2 billion Euros Sales for 2022 (2021: 3.4B Euros)
> Avon CMO Neirynck on Transitioning to Omnichannel and Amazon Reboot
> USANA Announces Plans to Expand Into India
> Herbalife Reveals Leadership Succession Plan
> Tupperware Brings on Investment Bank to Help Explore Strategic Alternatives
> Unicity International Opens New Facility in Las Vegas
> Mary Kay Celebrates 60th Anniversary With ’60 Years of Stories’
> Mannatech Announces New Tiered Affiliate Program
> Oriflame Appoints Anna Malmhake as New Chief Executive Officer
> doTERRA Opens Manufacturing Facility in Ireland, the First Outside the U.S.
Most-Read Article in May on The World of Direct Selling:
First Quarter – A Slow but Promising Start
> UK DSA’s New Data Shows an Increase in People in Direct Selling
> The Avon Company to Exit Puerto Rico and Caribbean
> Amway CEO Milind Pant on Company’s Vision for Future, India Plans and More
> U.S. Direct Selling Association Releases 2022 Industry Data
> How Mary Young Co-Founded Young Living Essential Oils
> Group Rocher: Bris Rocher Delegates His Executive Functions to New CEO
> Cindy Monroe on Using Networking to Find the Right Equity Partner for Thirty-One Gifts
> PM-International Celebrates Its 30th Anniversary With 15,500 Guests
> Arbonne Promotes Jen Orlando to Chief Executive Officer
> Italy Yves Rocher’s Largest Social Selling Market
Most-Read Article in June on The World of Direct Selling:
We’re Still Partying Like It’s 1999
> SELDIA and DSE Release 2023 European Direct Seller Survey Results
> Jeff Singer Appointed as doTERRA’s New Chief Operating Officer
> Amway Releases 2023 Global Entrepreneurship Report
> Juice Plus+ Announces Travis Garza as New Chief Executive Officer
> U.S. Direct Selling Association Elects 2023 Directors and Officers
> Tupperware May Make Strong Comeback With Help from BlackRock
> Medifast Expands Into Sports Nutrition Category
> 2022 Canadian Direct Sales Industry Statistics Released
> Avon and Natura Join Forces to Grow as a Combined Business
> Vorwerk’s Kobold VK7 Receives Red Dot Design Award
Most-Read Article in July on The World of Direct Selling:
Evolution of the U.S. Direct Selling Industry: A Comparative Analysis of 2021-2022 Statistics
> Herbalife Appoints a Top Distributor as Chief Strategy Officer
> Tupperware’s Plastic Empire Through the Years
> U.S. DSA Files Brief in Neora Case
> WFDSA Releases 2022 Global Direct Selling Statistics
> “Wave 2”: Natura and Avon Unite Structures in Latin America
> ASEA CEO Chuck Funke Announces Transition and Welcomes New CEO
> Oriflame Cutting Number of Employees by 20% Globally
> Report: Situation of Direct Selling in Germany 2023
> Stemtech Announces China Market Expansion
> Natura &Co Completes the Sales of Aesop to L’Oreal
Most-Read Article in August on The World of Direct Selling:
Embracing Innovations: 3 Areas Technology Can Jump Start Growth
> Euromonitor: Mary Kay Is World’s Top Skin Care and Color Cosmetics Direct Seller
> From Tupperware Parties to Instagram Feeds: The Evolution Into Social Commerce
> Hy Cite Revamps Its Branding and Corporate Identity
> Katy Holt-Larsen Appointed as Partner.Co’s New Chief Impact Officer
> Medifast Launches a New Line of Exercise Supplements: OPTAVIA ACTIVE
> Bella Grace Global Targets Key Markets in Europe and the Middle East
> Avon to Sell Its Products at 100 Superdrug Shops in UK
> Nature’s Sunshine Names Sarah Crocket Chief Marketing Officer
> Zinzino Announces Mexico as Next Step in Global Expansion
> Neora Wins Landmark Case Against FTC
Most-Read Article in September on The World of Direct Selling:
Investment Odyssey: Private Equity’s Path to Success in Direct Selling
> Beachbody Introduces ‘Growth Game Plan’, a Turnaround Plan to Restore Growth
> Mintel Report: 2024 Global Beauty and Personal Care Trends
> Tupperware’s Executive Vice Chair Richard Goudis to Exit
> Redesigning a Household Name: Behind Avon’s Rebrand
> UK Direct Selling Association Announces 2023 Stars Awards Winners
> WFDSA World Congress Convenes in Dubai With 400 Participants
> LifeVantage’s Global Convention Showcases Next Phases of ‘LV360’
> Amway Announces New Strategy to Meet Its Growth Objectives
> Tupperware’s New CEO and the Challenges She Faces
> Livestream Selling Statistics 2023: Shopping and Commerce
Most-Read Article in October on The World of Direct Selling:
The Top 8 Ways AI Will Impact the Payments Your Company Processes
> Herbalife Reports $1.3 Billion Sales in Q3, Down 1.5%
> Entrepreneurship’s New Normal: Amway Reveals Findings of Latest Report
> Natura &Co Sells The Body Shop to Aurelius Group in $254 Million Deal
> Medifast Announces $236M Revenue in Q3
> Nature’s Sunshine Reports Strong Third Quarter Results, Sales Up 6%
> Natura &Co’s Consolidated Q3 Sales Down 10.5%
> Amway Aims for “Total Wellness” as China Business Soares
> Ding Dong! Avon to Open First UK Stores in Its 137-Year History
> Nu Skin Opens $55 Million Manufacturing Facility in China
> Leadership Transition in Avon: CMO Kristof Neirynck Announced as New CEO
Most-Read Article in November on The World of Direct Selling:
The Three Strategies to Evolve Affiliates Into ‘Super Affiliates’
> Mary Kay’s ‘Pink Changing Lives’ Improves Millions’ Lives Around the World
> doTERRA Shares Awards Won in 2023
> Euromonitor Unveils Top Six Global Consumer Trends for 2024
> Medifast Enters the Medically Supported Weight Loss Market
> Neora Provides Network Marketing Its Silver Lining
> Amway CEO on Unlocking Customer Growth in the Crowded Health and Wellness Market
> Natura &Co Sells Avon Factory in Brazil, Advances in Integration of Operations
> USANA CEO: How Health and Wellness Are Key to the Company’s Success
> Mary Kay’s Patent Count Hits Record High of 1,678 in 2023
> Modere Appoints Nate Frazier as President, COO, and Chairman
Most-Read Article in December on The World of Direct Selling:
Turning Customer Acquisition Into Customer Repetition
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