Zinzino has entered into a strategic agreement in Europe to partner with ACN, a direct seller of telecommunications, energy, and essential services for homes and businesses. ACN had decided to cease its direct selling operations in Europe.
The agreement between the companies includes that Zinzino takes over the rights to ACN’s European distributor database. ACN’s distributor database will be integrated with Zinzino’s existing platform. This strategic partnership for Europe is expected to create growth through the synergies that arise in the joint networks. In connection with the agreement, ACN has expressed a desire to invest USD 1m in Zinzino through its holding company Manna Holdings, LLC (“Manna”).
Zinzino said this is a strategic and important step in company’s growth plans. Since the acquisition of VMA Life 2020 and Enhanzz 2022, Zinzino has been looking for more powerful investments to maintain its sustainable, profitable growth, strengthen its distribution power, access new markets, and leverage the product portfolio in new consumer areas.
“Individual consultations and tailored solutions are the future, and not only in the health and wellness area”, said Dag Bergheim Pettersen, CEO at Zinzino. “We will do our utmost to give the network of partners from ACN a new home and we believe that this, together with 100 years of combined industry experience, will spearhead the modern, personalized shopping experience through direct selling.”