Country Spotlights offer an in-depth look at individual markets from a direct selling perspective, written by local experts. Use them as your reference point to guide your expansion plans and growth opportunities.
Argentina
Argentine culture is marked by the European immigration both in its customs and in its idiosyncrasies. The typical inhabitant is a friendly, enterprising person and open to socialize with people. Read more about Argentina
Australia
Australia is a land of extremes and stunning beauty: The weather, the topography, the beaches and, of course, the people. It is also a land replete with direct sales history and success. Read more about Australia
Brazil
Brazil is the fifth most populous country in the world and accounts for one-third of Latin America’s population. The economy holds the 13th rank in the world with a GDP of US$ 1.6 trillion. Read more about Brazil
Canada
21% of Canada’s residents are born overseas, with a further 20% having immigrant parents. It is estimated that over 250 ethnic origins or ancestries are represented in the Canadian population. Read more about Canada
Czech Republic
Many people still tend to see the Czech Republic as a part of “Eastern Europe”, although for more than a thousand years, Bohemia and Moravia have stood at the heart of European affairs. Read more about Czech Republic
France
France is the seventh largest economy in the world and the third in Europe after Germany and the U.K. France is also a founding member of the EU and a member of the G7 and the G20. Read more about France
Germany
Direct selling is an important economic factor for Germany and generated EUR 16,03 billion sales in 2021. This makes Germany the largest direct sales market in Western Europe. Read more about Germany
Indonesia
The direct selling industry makes significant contributions to the Indonesian economy. This contribution is a result of the hard work of 8.8 million direct sellers (2021 figure), mostly part-timers. Read more about Indonesia
Italy
The beginnings of direct sales in Italy date back to 1938 when Vorwerk began selling its electric vacuum cleaners. Since then, direct selling has offered real opportunities to many women and men. Read more about Italy
Peru
Peru is among the 20 largest direct selling countries and it is the fourth largest country in Latin America, according to the World Federation of Direct Selling Associations’ 2021 ranking. Read more about Peru
Poland
Poland is a developing economy with the potential for further growth. A large population of highly educated, driven entrepreneurs benefit from direct selling that provides exciting opportunities. Read more about Poland
Thailand
Direct selling entered Thailand some 40 years ago and there are now approximately 680 companies. According to the 2021 study, the direct selling retail sales were US$2.53 billion in Thailand. Read more about Thailand
Turkey
Organized direct selling has a 50-year history in Turkey. Today, over 1.3 million individuals are estimated to be involved in direct sales on a full-time or part-time basis. Read more about Turkey
USA
Direct sellers in the U.S. operate in all 50 states. California and Texas are the two largest states; 1.9+ million Californians and 1.5 million+ Texans are involved in direct selling. Read more about USA