Comments for The World of Direct Selling

Comment on Live Commerce & Nano-Influence: Win-Win for Direct Sellers by Live Commerce & Nano-Influence: Win-Win for Direct Sellers

Live Commerce & Nano-Influence: Win-Win for Direct Sellers — Tue, 23 Jan 2024 17:14:00 +0000

[…] Source: World of Direct Selling […]

Comment on Turning Customer Acquisition Into Customer Repetition by Vivienne

Vivienne — Thu, 04 Jan 2024 01:27:41 +0000

Appreciate the insights, customer repetition is definitely a key part of the success . I believe most companies are also facing a challenge of “ free riders “ in running a loyalty program or reward program. Finance always struggles to pay more ( those who would repeat order without the program )

Comment on Turning Customer Acquisition Into Customer Repetition by Joseph Jeong

Joseph Jeong — Mon, 18 Dec 2023 08:39:38 +0000

It’s really good insights. thanks.
Also, I am wondering that is it really “practical” to transform customers(consumers) into (independent) business owner ? what do you think ?

Comment on Why Do They Leave Your Company? by Hakki Ozmorali

Hakki Ozmorali — Mon, 06 Nov 2023 15:11:30 +0000

In reply to Dan Jensen. Thank you very much for your input, Dan!

Comment on Why Do They Leave Your Company? by Dan Jensen

Dan Jensen — Mon, 06 Nov 2023 15:05:34 +0000

Another great article. I really do appreciate your content.

In our research and working with so very many large companies worldwide, we have identified the over arching reason why distributors, especially new ones, leave their business and company… We call it the “dollar per hour proposition” which boils down to a question every distributor asks themselves frequently… “is it worth my time?”. If not, they spend less time on their business or just leave. If it IS worth their time, they are much more likely to stick even when things are not ideal. I believe that this one issue is greater than all other reasons combined. Why do some companies have less than 10% annual retention while a few others experience above 50%? In every case where we have data to analyze, the reason has been the dollar-per-hour proposition. How much do I make for the time I spend on my business?

Thanks once again for all you do!

Comment on Key Takeaways From theJuice by Kate Gardner

Kate Gardner — Mon, 25 Sep 2023 10:02:21 +0000

The people … our colleagues … extraordinary!
theJuiceUniversity … groundbreaking!
Brett’s recap … almost as if you were there!

Comment on Direct Sellers – How Much Do They Actually Earn? by Jedeon cardoza

Jedeon cardoza — Wed, 06 Sep 2023 23:55:57 +0000

Me gusto esta informacion

Comment on Investment Odyssey: Private Equity’s Path to Success in Direct Selling by Hakki Ozmorali

Hakki Ozmorali — Tue, 05 Sep 2023 17:32:45 +0000

In reply to Jerome Directe FREYTAG. Thank you for your input, Jerome! Regarding your question, it is not realistic to expect someone to quantify the effectiveness of a field force. That said, a person who is experienced in direct selling can reach a conclusion after reviewing various past data and interviewing company managers as well as independent direct sellers from various levels on the success ladder.

Comment on Investment Odyssey: Private Equity’s Path to Success in Direct Selling by Jerome Directe FREYTAG

Jerome Directe FREYTAG — Tue, 05 Sep 2023 06:38:34 +0000

Hi Hakki, thanks for the overview.
Closer to me in France companies like Captain’ Tortue, Victoria or Charlott’ are known to be or have been private-equity backed. With relative successes.

Question : how would you measure field force ?

Comment on Key Factors That Lead to Direct Sales Start-up Failures by Joanna

Joanna — Wed, 23 Aug 2023 05:29:29 +0000

Given the factors outlined in the article, can a direct-selling company of fast-moving personal care products (i.e. hair care, skin care, etc.) with a strong product offering be successful while maintaining mass-pricing (not masstige or premium) price points that are very competitive to supermarket brands? Is there an example of such as successful direct selling company? Or should we assume that for one to have the resources to have all the success factors above, product pricepoints must be well-above supermarket prices?

Comment on Country Spotlight: Australia by Erin

Erin — Sat, 19 Aug 2023 00:26:51 +0000

Thanks for writing this Paul! I became a direct seller for one of DSAs members recently and have been trying to find my way to understanding the industry. This has helped immensely.

Comment on Key Factors That Lead to Direct Sales Start-up Failures by Hakki Ozmorali

Hakki Ozmorali — Wed, 16 Aug 2023 12:27:02 +0000

In reply to Ruben. Thank you for your input, Ruben. Much appreciated. Hakki