Comments on: Help Distributors Focus on Relationships, Automate the Rest

By: Max Pecherskyi

Max Pecherskyi — Wed, 04 Nov 2020 13:27:32 +0000

Hi Roxanne! Thanks for your comment! As for the importance of distributors featuring products “in the wild”, I couldn’t agree more. My experience of working with direct selling businesses definitely proves that their audience appreciates authenticity and genuinity a lot.

Meanwhile, educational corporate posts have a different goal: they help to share relevant, truthful information on product ingredients, use cases. Such content has to be on-brand, and what is more — compliant. Distributors don’t always have time or skills to create such posts on their own and it usually generates a lot more legal issues.

In this regard, we advise to distribute editable educational content that meets brand norms and give representatives easy-to-use customization tools. In this way, reps will be able to edit corporate-made posts (add their logos, colors, text) while staying on-brand and compliant and stand out on social media.

By: Roxanne Wilson

Roxanne Wilson — Mon, 02 Nov 2020 14:55:05 +0000

Yikes!
As a Social Media Coach in the Direct Selling arena with a deep understanding of Social Media, I respectfully disagree with this article. While one would think this would help, your distributors’ target market can spot the difference between a corporate post and a post from a distributor a mile away. They don’t want to see corporate created images over and over, they want to see the product “in the wild” actually incorporated in a distributors life.
I always say, no one likes a Flat Stanley.
If all a distributor is posting, or even most of what a distributor is posting on “Social” media is their business, they lose their audience.
Also, Facebook’s algorithm tends to bury posts that are too similar.

Spend your time and resources training your distributors on best social media practices for the industry from their perspective and stop posting and creating corporate posts to be pushed our by distributors ultimately do not move the ball forward.

By: Max

Max — Wed, 14 Oct 2020 12:12:11 +0000

In reply to Mandy.

Mandy, thanks for a great question! That’s right, you can’t do this directly on Facebook. This is only possible when your team has the right social selling tool with the specific features that enable such an easy posting for distributors. Such a feature set is available in the PromoRepublic platform, so I`ll be happy to jump on a call and present the way it works. Let`s connect via Linkedin https://www.linkedin.com/in/maxpecherskyi/

By: Mandy

Mandy — Tue, 13 Oct 2020 16:39:35 +0000

Thanks for this helpful article! I have a question about this quote, “You at the corporate office can ensure their posting is regular by pre-scheduling posts yourselves to your distributors’ social media calendars. Then all they have to do is to approve them.”

As far as I know, scheduling Facebook posts on a business page that push to a Distributor’s page is not possible. I’d like to hear more about how Max implements something like this through Facebook.

How does he “enable a one-click, on-the-go posting will help you be sure the campaign flow is consistent across your network” as he claims in the article?