This week’s article is a collection of industry news that stood out in 2020. It was most certainly a challenging year for the industry, yet we know there were positives alongside with all the negatives.

Also included are articles from The World of Direct Selling that attracted much interest last year.

> The Future of a Natura-Avon Powerhouse?
> Stella & Dot Puts Focus on Ambassadors by Merging Its Three Brands
> Rodan + Fields Lays off 86 Employees, 15% of Its Staff
> Amway Sued by Independent Business Owner Claiming Employee Status
> Nearly 7,000 Convene for Mary Kay’s Annual Leadership Conference
> Isagenix Acquires Zija International
> Rick Goings to Retire from the Board of Tupperware

Most-Read Article in January on The World of Direct Selling:
Here is Direct Selling in Canada, Folks! (Hakki Ozmorali)

> USANA Reports $1.061B Sales in 2019, Down 11% vs. Previous Year
> Brazil DSA to Celebrate 40th Anniversary in 2020
> Nu Skin Reports $2.4 Billion Revenue in 2019, Down 10%
> Jeunesse Reaches Annual Sales of $1 Billion for Fifth Consecutive Year
> Oriflame Reports 2% Sales Decrease in 2019
> Herbalife Notches $4.9 Billion in Annual Sales Despite Hit in China
> Amway’s 2019 Sales Down 5%
> Medifast Reports $714M Revenue in 2019, Up 42%

Most-Read Article in February on The World of Direct Selling:
Trust and Communication: The Foundation of Success in Direct Sales (Brett Duncan)

> Industry Advocate Jeff Babener Passes Away
> Natura Reports Modest Q4 Profit, Weighed by Avon Acquisition Costs
> Mary Kay Pulls Out of Australia and New Zealand
> QNet Fires Over 400 Reps in 20 Countries
> Tupperware Appoints Miguel Fernandez as CEO, and Rich Goudis as Chairman
> US DSA Calls for Measures to Ensure Accurate Product Claims
> Industry Veteran John Agwunobi Assumes New Role as Herbalife CEO

Most-Read Article in March on The World of Direct Selling:
Five Key Insights from New DSA & Ipsos Consumer Attitudes & Entrepreneurship Study (Ben Gamse)

> Tupperware Announces New Organization Focused on Long-Term Growth
> US Cosmetics Market Experiences Sharpest Decline in 60 Years
> Stella & Dot CEO Jessica Herrin on Managing During the COVID-19 Crisis
> US Cosmetics Market Experiences Sharpest Decline in 60 Years
> COVID-19: Tupperware-Style Parties Drive Sales for DTC Sector
> FTC Sends Warning Letters to Direct Selling Companies
> Mary Kay Commits Nearly $10 Million to Global COVID-19 Support

Most-Read Article in April on The World of Direct Selling:
Lessons from the Lockdown (Alan Luce)

> WFDSA Chairman Magnus Brannstorm Addresses Global Direct Selling Community (video)
> CEO of Plexus Forgoes Salary to Award Bonuses to Employees
> More Canadians Becoming Entrepreneurs Amid ‘Direct Selling Movement’
> Lessons Learned During Chinese Regulatory Crackdown Help Nu Skin Weather Crisis
> 192 Million Customer Records Leaked by Natura &Co, 90% Brazilian Customers
> The Future of Retail Is Social

Most-Read Article in May on The World of Direct Selling:
Mixed Growth Performances in the First Quarter (Hakki Ozmorali)

> US DSA Releases Results from 2020 Growth & Outlook Survey
> FTC Sends Second Round of Warning Letters to MLM Companies
> How COVID-19 Has Sparked a ‘New Normal’ in the Health and Wellness Industry
> Avon Suffers ‘Cyber Incident’ Weeks After Major Data Breach at Natura
> Amway Establishes East Beauty Center of Excellence in South Korea
> 7 Predictions for How Coronavirus Will Change Retail in the Future
> Nearly 20,000 Attend Plexus Worldwide 20/20 Vision Virtual Convention

Most-Read Article in June on The World of Direct Selling:
Executive Q&A: Angela Cretu, CEO of Avon

> WFDSA Announces 2019 Global Direct Selling Industry Statistics
> Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims in the US
> New Avon Announces Over $16 Million in Product Donations
> Pampered Chef Ex-CEO Tracy Britt Cool Takes a Stake in Thirty-One Gifts
> Direct Selling Continues to Grow in the EU in 2019
> Natura’s Asian Debut
> NewAge Agrees to Combine with ARIIX and Four Other Companies
> USANA Notches Sales Gain Despite Pandemic Disruptions

Most-Read Article in July on The World of Direct Selling:
Global Direct Selling Industry in 2019 (Hakki Ozmorali)

> Longaberger Baskets Selling Again, with Daughters Tami, Rachel Involved
> MONAT Ranks #653 on the 2020 List of Inc. 5000
> Mary Kay Ash Named Among USA TODAY’s ‘Women of the Century’
> Herbalife Agrees to Pay Over $122 Million to Resolve Corrupt Practices Case in China
> Isagenix Co-Founders, Shareholders Invest $35 Million to Foster Growth
> Nu Skin Invests $53 Million in New Production Facility in China
> How Lorraine Lea Reinvented Party Plan Selling for the Digital Age
> Tech for Health – Amway on Its Big Tech, Social Commerce, Big Data Ambitions

Most-Read Article in August on The World of Direct Selling:
A Glance at the Direct Sales Industry in Mid-2020 (Hakki Ozmorali)

> Laure Alexandre Appointed as Executive Director of Seldia
> Nature’s Sunshine Announces Company Transformation with New Business Model Launch
> Court Dismisses Neora’s Declaratory Judgement Suit Against FTC
> Avon’s Makeover: Five Things You Didn’t Know About the New Visual Identity
> Covid-19 Pandemic Gives Major Boost to E-Commerce
> WFDSA Releases 2019-2020 Annual Report
> Isagenix Names Sharon Walsh as New CEO
> Shaklee CEO Roger Barnett WFDSA’s New Chairman

Most-Read Article in September on The World of Direct Selling:
Mobile Messaging Best Practices for Direct Sellers (Vince Han)

> Message from WFDSA Outgoing Chairman Magnus Brannstrom (Video)
> Herbalife CEO Sees ‘Dramatic’ Demand Growth (Video)
> Ruby Ribbon Bolsters Management Ranks with Hiring of COO/CFO and CMO
> A Wrinkle in Time: Why Rodan+Fields’ Founders Lost Their Billionaire Status
> Natura Among Fortune’s World’s 25 Best Multinational Workplaces
> Melaleuca Turns 35
> Tupperware Profits and Shares Soar as More People Are Eating at Home
> Turkish Direct Seller Farmasi Plans to Build $25 Million Distribution Center in Miami
> Gig Economy and Micro-Entrepreneurship Are on the Rise, but Are We Ready to Manage That Successfully?

Most-Read Article in October on The World of Direct Selling:
The Joy and Pain of New Opportunities (Ben Woodward)

> Pampered Chef Continues International Expansion with Addition of France
> Kristi Hubbard Assumes CEO Role at Younique
> Natura &Co Significantly Outperforms Global Beauty Market with Strong Sales Growth
> NewAge and ARIIX Close Merger
> Youngevity Receives Notice of NASDAQ Delisting Due to Non-Compliance
> Direct Selling Could Be a Key Driver of Inclusive Economic Growth in South Africa
> In 2020, Beauty Is More Digital, More Hygiene-Focused and at Home
> From Turnover Point of View, We Are Already Back to Pre-Covid Levels: Oriflame VP Frederic Widell

Most-Read Article in November on The World of Direct Selling:
5 Essential Lessons on Success I Have Learned from Clients (Daryl Wurzbacher)

> Seldia Announces Winners of 2020 Astra Awards
> US Direct Selling Association Announces 2020 Award Winners and 25 Largest Companies
> Canada DSA Announces 2020 Award Winners
> ‘Tupperware-Style’ Retail Sees 45% Growth in 2020 in UK
> FTC and Law Enforcement Partners Crack Down on Deceptive Income Schemes
> TikTok Is Banning MLMs and Other Content That Aims to Deceive People
> SeneGence: How a Beauty Company Is Making Real Connections in a Virtual World
> Mary Kay: The Beauty of Sustainable Packaging
> WorldVentures Voluntarily Files for Bankruptcy

Most-Read Article in December on The World of Direct Selling:
The Crucial Role of P&P Documents in Direct Selling (Hakki Ozmorali)

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