There are certain people in your organization that will earn every incentive but yet most likely will not be motivated by the incentive because they are doing what they do for their own reasons and rarely change that.

Occasionally an incentive may stretch them if it appeals to them but generally they are not even paying attention to the incentives.

Recognizing these people and factoring that in is key to getting a real handle on the results.

Thanks for a great article on a topic not often covered.