This most recent survey was conducted in 44 countries, with face-to-face and telephone interviews covering 49,000 men and women aged 14-99. The survey’s fieldwork was completed by GfK Germany.

Some of the key findings from this survey are:

Environment for Starting and Running a Business Is Not Satisfactory 

Of the nearly 50,000 people surveyed, 52% say the technology that makes entrepreneurship easier is not available to them. 60% are not happy with education system to teach them the necessary skills, and 66% say their country does not provide rules and regulations that are easy to understand and follow.

North Americans seem to be the most content in this respect whereas those in the EU and Latin America the least happy.



Help in Raising Money Is Needed the Most When Starting a Business 

Raising money for the business idea is found as the most helpful support by 23%. Money is the biggest problem in Asia (28%), and the least in North America (21%).

20% need help with dealing with finances, taxes and regulations, and 18% with identifying customers and marketing the products.

The Ideal Business Is the One That Allows Serving Customers Personally

75% imagine their ideal business where they will serve their customers personally (vs. digitally), 64% to be located in a metropolitan area (vs. countryside), 60% to be profit-oriented (vs. social-oriented), 57% where they will also hire other people (vs. working alone), and 54% to be selling services (vs. products).

“Personal service” is the highest in North America (78%), and the lowest in Asia (65%).



AESI (Amway Entrepreneurial Spirit Index) Further Declines

Introduced in 2015, the AESI measures three dimensions that impact a person’s intention to start a business: desirability, feasibility and stability against social pressure. These dimensions have equal weights on the overall index.

In this last survey, this average score was found as 47%, down 3 points from previous year. Actually, this score last year (50%) had also declined from 2015 (51%).

The scores of each of the three factors measured in the most recent survey were:

• Stability (My family or friends could never dissuade me from starting a business): 50%
• Desire (I consider starting a business as a desirable career opportunity for myself): 49%
• Feasibility (I possess the necessary skills and resources for starting a business): 43%

AESI is found the highest in Vietnam at a level (84%) much higher than the global average. Vietnam is followed by two other countries in Asia: India 81% and China 80%.

AESI is the lowest in Ukraine (21%). Then come Bulgaria (22%) and Japan (25%).

Please click here to read the full report.

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Hakki Ozmorali is the Principal of WDS Consultancy, a management consulting firm in Canada specialized in providing services to direct selling firms. WDS Consultancy is a proud Supplier Member of the Canada DSA. It is also the publisher of The World of Direct Selling, global industry’s leading weekly online publication since 2010. Hakki is an experienced professional with a strong background in direct sales. His work experiences in direct selling include Country and Regional Manager roles at various multinationals. You can contact Hakki here.

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The post How the World Sees Entrepreneurship appeared first on The World of Direct Selling.

Amway

The first study was launched in 2010 as the “Amway European Entrepreneurship Report“ with 12,000 respondents, then expanded worldwide in 2013 as “AGER”, covering 24 countries. This last survey was conducted in 45 countries, with face-to-face and telephone interviews with 50,861 men and women aged 14-99. Fieldwork was completed by GfK Germany between April-June 2016.

Some of the key findings from the survey are:

Positive Attitude and Entrepreneurial Potential Remain High

77% of the respondents have positive attitudes towards entrepreneurship. 43% show entrepreneurial potential (respondents who can imagine starting a business). Positive attitude is the highest in Norway (96%), and the lowest in Turkey (42%). Entrepreneurial potential is found the most in Colombia (80%), and the least in Japan (15%).

Regional comparison is below (“red” showing the positive attitude, “blue” the potential):

Independence (50%) and Self-Fulfillment (47%) Are the Most Appealing Aspects to Start a Business

These two are followed by “second income prospects” (37%),  “better compatibility of family, leisure time and career” (33%), and “return to job market, alternative to unemployment” (25%). “Independence” is the most appealing to the Canadians (85%) and the Americans (82%).

Respondents Think Self-Employment Will Be More Likely in the Future

Globally, 39% say people in their country will more likely be self-employed in full-time or part-time in the next five years. This expectation is found the highest in Colombia (73%), Brazil (61%), and Netherlands (61%).

Respondents Are Comfortable With Searching and Acquiring Customers

56% of the respondents feel comfortable when they would have to search for and acquire customers, whereas 37% do not. Vietnam (96%), Mexico (84%), and Malaysia (79%) are the top there countries where the most comfortable people are found.

Global Average of the Amway Entrepreneurial Spirit Index (AESI) Remains Similar Compared to 2015

The report once again features the Amway Entrepreneurial Spirit Index (AESI). Introduced in 2015, the AESI measures three dimensions that impact a person’s intention to start a business: desirability, feasibility and stability against social pressure. These dimensions have equal weights on the overall index.

The average for all countries was 50 in this last survey (was “51” in 2015). The highest-scoring five countries are Vietnam (81), India (80), Thailand (77), China (74), and South Africa (74). The lowest scores come from Russia (33), Ukraine (33), Poland (32), Bulgaria (26), and Japan (26).

In general, men had higher AESI scores (55) in all dimensions compared to women (47). Education also is found to have an impact on the AESI score. Those with a university degree had higher scores (56) compared to those without a university degree (49).

Please click here if you wish to read the full report.

The post Highlights from the 2016 Global Entrepreneurship Survey appeared first on The World of Direct Selling.